

From a purely profit-oriented perspective, no. They’re setting up a pretext to eliminate the lifetime license plan due to a lack of interest. No sane person would pay that kind of lump sum for the service (and the insane ones will bring in triple the revenue), so they’ll claim that there is no market for it. After that, they’re free to crank up the periodic subscription prices.
Never attribute to stupidity that which is adequately explained by profiteering opportunism.

Stakeholders. Journalists. The market. The ignorant public. They’re constructing a narrative to shield themselves and minimize the hit to their reputation when they stop offering lifetime license plans. The announcement won’t look nearly as damning if it contains a reference to the falling number of new lifetime customers, even if it omits the context of why that number has been falling.