"the company looked at the history of social media over the past decade and didn’t like what it saw… existing companies that are only model motivated by profit and just insane user growth, and are willing to tolerate and amplify really toxic content because it looks like engagement… "
Lemmy has an awful reputation even among the rest of the fediverse and particularly among people who have tried to contribute. A fork would probably be a significant improvement as far as brand perception goes.